Tentative Lesson
Plan (2021-22)
Name
of course-BCOM (EVEN SEMESTER)
Name
: Mrs Santosh
Assistant
Professor of Commerce
GC
Raipur Rani, Panchkula
|
Name of Subject
1
Corporate Accounting
|
Name of Topic
Corporate Accounting: Valuation of
goodwill
|
Date of Lecture
11-4-22
to 16-4-22
|
2
Advertising
|
Advertising ;Meaning,scope and functions,PM
and advertising
|
3
Retail MGT
|
Retailing, theories and models in retailing
|
4
Fundamentals of marketing
|
Marketing and marketing concepts
|
1 Corporate Accounting
|
valuation of shares: concepts and
calculation
|
18-4-22 to 23-4-22
|
2
Advertising
|
Ad Process,communication process,Assignment
|
3 Retail MGT
|
Retail strategic planning and OM,
Assignment and test
|
4 Fundamentals of marketing
|
MM, MM and Assignment
|
1 Corporate Accounting
|
valuation of shares, Liquidation of
co., Test
|
25-4-22 to 30-4-22
|
2 Advertising
|
Communication process and type of
advertising
|
3 Retail MGT
|
PRR, merchandising planning
|
4
Fundamentals of marketing
|
Marketing environment and marketing
segmentation
|
1 Corporate Accounting
|
Liquidation of companies,test
|
2-5-22 to 7-5-22
|
2 Advertising
|
Eco and social and legal aspects of
advertising
|
3 Retail MGT
|
Retail communication,securities issues in
retailing
|
4 Fundamentals of marketing
|
Consumer behaviour, product-concept
|
1 Corporate Accounting
|
Accounts of holding companies
|
9-5-22 to 14-5-22
|
2 Advertising
|
Ad objectives and DAGMAR approach, Test
|
3 Retail MGT
|
Store design and store layout
|
4 Fundamentals of marketing
|
Product- importance and classification, PM
strategies , test
|
1 Corporate Accounting
|
Accounts of holding companies, Assignment
|
16-5-22 to 21-5-22
|
2 Advertising
|
Ad budget, creative aspects of Ad
|
3 Retail MGT
|
OS in retail institution, Application of IT
in retailing
|
4 Fundamentals of marketing
|
Branding , packaging and labeling , PLC
|
1 Corporate Accounting
|
Accounts of banking companies
|
23-5-22 to 28-5-22
|
2 Advertising
|
Types of Ad media, media planning and
scheduling
|
3 Retail MGT
|
FDI , Retail store mgt
|
4 Fundamentals of marketing
|
PLC , NPD process
|
1 Corporate Accounting
|
Accounts of banking companies, accounts of
Ins. companies
|
30-5-22 to 4-6-22
|
2 Advertising
|
Ad agency and role , CAR and AD .assignment
|
3 Retail MGT
|
Material handling and energy mgt
|
4 Fundamentals of marketing
|
Product Planning , Promotion Mix
|
1 Corporate Accounting
|
Accounts of Ins companies , assignments,
Revision
|
6-6-22 to 11-6-22
|
2
Advertising
|
Ad and consumer behavior , Ad effectiveness
|
3 Retail MGT
|
Revision , test , assignment
|
4 Fundamentals of marketing
|
Promotion mix , Distribution channel ,
Assignment
|
1 Corporate Accounting
|
Revision
|
13 -6-22 to 14-6-22
|
2 Advertising
|
Revision
|
3
Retail MGT
|
Revision
|
4
Fundamentals of marketing
|
Revision
|